Our law firm web designer, Edelsbacher Design Group, has created a new business opportunity for prospective investors. It has created a new company called Happy Hour Joker and is selling licenses to operate Happy Hour Joker businesses in more than 200 cities across the U.S.
The business model for Happy Hour Joker is as follows:
The investor buys a three-year license to operate a Happy Hour Joker (HHJ) business in one or more cities. The license fee will vary depending on the city, but generally will be in the range of $100,000. The license fee includes most of the costs necessary to open the business including a city-specific HHJ website, software infrastructure for managing sales, event scheduling and other administrative functions; marketing materials, owner training and a sales kit.
The city-specific HHJ website promotes restaurants, bars and special events in the particular city, sells banner advertising and sells wallet-size discount cards to the public for $35 apiece per year. Cardholders are entitled to expanded “happy hour” food and beverage discounts offered by participating restaurants and bars as well as birthday gifts and other benefits and event invitations.
The licensee (the investor) creates a sales force for the city. The sales force is responsible for signing up participating restaurants and bars, coordinating the sale of discount cards to the public in the city, and overseeing promotional efforts to drive traffic to the city’s Happy Hour Joker website.
For its efforts, the licensee (the investor) earns $13 for every Happy Hour Joker card that is sold. The remainder goes to card production and to the licensor. With 20,000 cards sold, the licensee could earn $260,000 in gross fees.
For more information, go to: http://www.happyhourjoker.com/happyhourjoker_partner
Click here for a look at the business plan.