Business Opportunity: Aqua‐Tots Swim Schools

With over 30 swim school locations throughout the country, Aqua‐Tots Swim Schools is the largest national swim school business in the United States.

A franchise system is only as strong as its franchisees. A well run franchise reflects well on the entire system and a poorly run franchise affects the sales and reputation at not only that swim school, but at all the shops. Aqua‐Tots Swim Schools is looking for franchise owners who value the reputation that Aqua‐Tots has built for great swim instruction in a clean, fun setting. This does not mean that you have to be wealthy or have previous experience in the swimming industry. It means that you want to own an Aqua‐Tots Swim School and run it as good as or better than any in the Aqua‐Tots chain. It also means that you are willing to invest your own money, or invest together with a partner, to own one of the best swim schools in the USA.

Ideal Candidate: Aqua‐Tots franchisees come from all walks of life but they share a common passion for running their own business and for helping children learn a “Lesson for Life”. Naturally, you will need to like working with children. Skills in customer service, marketing, people management and a financial understanding will help you. Owning an Aqua‐Tots franchise(s) is both challenging and personally fulfilling. If you want a business that helps future generations of children develop one of the most important life skills, owning an Aqua‐Tots franchise is right for you.

Industry Overview: The children’s sports industry has grown to become an inherent part of the economic landscape of life. Statistics report that the desires for parents to provide their children with safe extracurricular activities indicate a steady triple figure annual growth for our industry within the next ten years. In 2007, 54% of children ages 5 to 14 took part in some kind of organized sport activity. 48% of these active children participated in more than one sport over the year. Swimming was listed in the top class of sport for children of these ages. With child drowning leading cause of accidental death, Aqua‐Tots is dedicated to being part of the solution to water safety.

Key Business Features: A Bold Idea.  A Thriving Business.
Our 4,000 to 5,000 square foot indoor retail swim schools cater to the explosive children’s services industry. With
Aqua‐Tots longevity (in business for over 20 years!) and a strong financial history, it has shown this industry is both
recession‐proof and financially sound. Children’s services remain in demand by parents and give us the reason we
continue to expand to this strong demographic market.

Competitive Advantage: Aqua‐Tots Swim Schools is a retail franchise that serves the children’s services industry. Aqua‐Tots Swim Schools is the largest national swim school business in the United States with over 30 swim school locations throughout the country.

Total Investment Range: $274,000 to $527,000
Liquid capital: $50,000 to $100,000
Net worth: $500,000 and up Company Units: 1 Franchise Units: 11
Working Capital: $35,000
Minimum Market Size: 100,000
Average # of Employees: 20
For further information, please Contact:
Brian W. Dumas, Business Intermediary
715 N. Washington Blvd., Suite E, Sarasota, FL 34236
941.925.1511 office 941.650‐5991 cell
bdumas@murphybusiness.com

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Written by Chris Jaensch

Attorney P. Christopher Jaensch received a Bachelor of Arts degree in History in 1992 and a Juris Doctor degree in 1995 from the University of Florida. While at UF, he was a member of Sigma Chi Fraternity, Phi Beta Kappa Society and Florida Blue Key, the oldest and most prestigious leadership honorary in the state of Florida.

Mr. Jaensch is a member of the Florida Bar, the American Immigration Lawyers Association (AILA) and the Sarasota Bar Association. He has served as President of the Sarasota-Manatee International Trade Club and served as Regional Vice Chair, Tampa Bay, for the Central Florida Chapter of AILA. He was a member of City of Sarasota Charter Review Committee and has been active in several local organizations, including the influential Laurel Park Neighborhood Association in downtown Sarasota.

Mr. Jaensch has over 18 years of experience in the field of immigration and nationality law and focuses his practice on four primary categories (a) investors and entrepreneurs, (b) business executives, managers and professionals, (c) amateur and professional athletes and coaches and (d) performing artists and immigrants with extraordinary ability.