NewBusiness Opportunity: Happy Hour Joker

Our law firm web designer, Edelsbacher Design Group, has created a new business opportunity for prospective investors.  It has created a new company called Happy Hour Joker and is selling licenses to operate Happy Hour Joker businesses in more than 200 cities across the U.S.

The business model for Happy Hour Joker is as follows:

The investor buys a three-year license to operate a Happy Hour Joker (HHJ) business in one or more cities.  The license fee will vary depending on the city, but generally will be in the range of $100,000.  The license fee includes most of the costs necessary to open the business including a city-specific HHJ website, software infrastructure for managing sales, event scheduling and other administrative functions; marketing materials, owner training and a sales kit.

The city-specific HHJ website promotes restaurants, bars and special events in the particular city, sells banner advertising and sells wallet-size discount cards to the public for $35 apiece per year.  Cardholders are entitled to expanded “happy hour” food and beverage discounts offered by participating restaurants and bars as well as birthday gifts and other benefits and event invitations.

The licensee (the investor) creates a sales force for the city.  The sales force is responsible for signing up participating restaurants and bars, coordinating the sale of discount cards to the public in the city, and overseeing promotional efforts to drive traffic to the city’s Happy Hour Joker website.

For its efforts, the licensee (the investor) earns $13 for every Happy Hour Joker card that is sold.  The remainder goes to card production and to the licensor.  With 20,000 cards sold, the licensee could earn $260,000 in gross fees.

For more information, go to: http://www.happyhourjoker.com/happyhourjoker_partner

Click here for a look at the business plan.

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Written by Chris Jaensch

Attorney P. Christopher Jaensch received a Bachelor of Arts degree in History in 1992 and a Juris Doctor degree in 1995 from the University of Florida. While at UF, he was a member of Sigma Chi Fraternity, Phi Beta Kappa Society and Florida Blue Key, the oldest and most prestigious leadership honorary in the state of Florida.

Mr. Jaensch is a member of the Florida Bar, the American Immigration Lawyers Association (AILA) and the Sarasota Bar Association. He has served as President of the Sarasota-Manatee International Trade Club and served as Regional Vice Chair, Tampa Bay, for the Central Florida Chapter of AILA. He was a member of City of Sarasota Charter Review Committee and has been active in several local organizations, including the influential Laurel Park Neighborhood Association in downtown Sarasota.

Mr. Jaensch has over 18 years of experience in the field of immigration and nationality law and focuses his practice on four primary categories (a) investors and entrepreneurs, (b) business executives, managers and professionals, (c) amateur and professional athletes and coaches and (d) performing artists and immigrants with extraordinary ability.